Develop a practical campaign strategy in seven steps — foundations, position, priority voters, issues, message, voter contact and a generated plan you can print or save as PDF. Your answers stay in your browser.
Private planning workspace
Do not enter voter names, phone numbers or confidential personal information. This tool provides strategic guidance, not legal advice. All activities must comply with Fiji’s electoral laws, political party rules and campaign finance requirements. Your answers stay in your browser and are not stored on the server.
Votes still required0
Required contacts 0
Projected new votes0
Strategy readiness0%
How these numbers are calculated
Votes still required = your vote target minus your committed supporters. Required contacts = votes still required divided by your expected conversion rate. Projected new votes = the contacts your selected activities generate over the campaign, at your conversion rate. Strategy readiness combines how much of the plan you have completed with whether your selected activities fit your available time, budget and volunteers. These are planning estimates only and do not predict the election result.
1. Campaign foundations
Define the election, available resources and the personal vote objective.
2. Strategic position
Assess the campaign honestly and distinguish evidence from assumptions.
3. Priority voter groups
Identify communities that are reachable, likely to support you and likely to vote. Do not enter individual voter data.
Priority analysis
4. Issue prioritisation
Focus on issues that matter to voters and on which the candidate has credibility and a meaningful point of difference.
Recommended issue focus
5. Campaign message
Build one clear argument that can be repeated consistently across voter contact, speeches, interviews and videos.
6. Voter-contact plan
Choose a manageable combination of methods that persuades voters, identifies supporters and prepares for turnout.
7. Generate the strategy plan
Review feasibility , then create a practical strategy and immediate action list.
Need more guidance?
Download the complete Campaign Strategy Builder User Guide for detailed instructions on completing each section and using your final campaign plan.
